About us

➝

2003

Vincent Couture began his adventure in 2003 in St-Ephrem de Beauce, with a single truck and a flatbed trailer. He then decided to set himself apart from the family business Transport Couture, run by his father and uncles, by offering a complementary transport service: specialized flatbed transport to the United States.

2004 - 2009

The company acquires around 24 new trucks and vans for general haulage, despite the economic downturn and the fact that some customers were in a difficult position during this period (2007-2009 financial crisis), the company had to develop new niches and new destinations to be a leader in the industry.

2010 - 2017

Over the years, Couture Logistics has expanded to include more staff: drivers, mechanics, administrative positions, etc. The company decides to take a new step forward and begins heavy and oversized transport. It also took the opportunity to expand its offices and invest in new equipment: flatbed, step deck, double drop/rgn/lowboy and roll-tite/Conestoga/curtain-side trailer in 2, 3 or 4-axle versions.

2017

In March 2017, Vincent acquired 50% of SM Transport based in Saint-Benoît-Labre with his cousin Sylvain Couture as co-owner. SM Transport was renamed Couture Expressway 4 months later.

2022 - Present day

June 2022 marked the relocation of Couture Logistics to Saint-Benoît-Labre, where its facilities and those of Couture Expressway were doubled in size. The two businesses, currently housed under one roof, have more than 330 units.

Vincent Couture

As the son of a truck driver and a business owner, it’s fair to say that he’s always been in the transport business.

From an early age, his father passed on his passion for trucks. At the age of 12, he started out as a truck washer. Over the years, he held several positions within the company, from maintenance mechanic to warehouse clerk.

His first hauls were to local customers at the age of 17, alternating with dispatch work in the office. Over the years, he moved on to long-distance haulage in Canada and the USA as a truck driver, and at the age of 22 finally bought his first truck, which he still owns today.

In this way, he was able to turn his passion for trucking into a profession, working his way up through the ranks of the family business.

Nourished by all these experiences, which forged his character and knowledge, he then decided to set up his own company. His years of practice combined with his family history gave him all the prerequisites for success, and even today enable him to be more connected with his teams in the various departments. He was once in the business himself, which enables him to advise and support them as they bring each new project to completion.

Despite the many challenges he has encountered, he is proud to have succeeded in founding a company that reflects his personality, while being surrounded by passionate people for whom work remains a pleasure. He himself continues to hit the road, whenever life allows, to live out his youthful passion.

Over the years, Couture Logistics has grown to become a true benchmark in transportation, renowned for its unrivaled service and professionalism.